The New MSN Search launched today. Some at Microsoft have essentially declared war on Google. Bill Gates has called it “hypercompetition.”
So where do we at Ciceron stand? I have a couple of thoughts. First, we were in the beta test group and think quite highly of the backend ad management toolsuite Microsoft has offered agencies. But like most things Microsoft, we’re in the ugly post-launch stage where they’re notorious for launching buggy products in the e-ecosystem essentially to have us find the flaws in the real world.