Ad:Tech is coming to a close and clearly there is much excitement about the future. Lots of new cash is flowing into the internet channel which obviously will shake out the marketing field in interesting ways. First, for those companies that thought internet marketing was only about web sites, banner ads, email, and search or even unique silos unto themselves are going to have a tough time surviving. With real dollars comes real expectations of performance. No longer can brands afford to invest “a little here, a little there” and scratch the tactics off the list. Internet marketing is a dynamic, living, breathing marketing organism that needs constant attention and care. As one speaker said, “That’s why we were given two eyes and one mouth.” You’ve got to look more than talk.
Read on for coverage of the remaining sessions…