Over the lunch hour I played squash with a buddy of mine who continually ribs me for the “Why I’d Short Google” post, now that Google’s sitting at $450/share. (I like to point out that if you search for “short Google” we’re still getting natural search traction, to which he says, “Yeah, because you’re the only one talking about shorting the stock.” Touche.) He and I were talking about what YouTube does for Google’s advertising model.
Browsing archives by month:
October 2006
Why Google's Smart for Buying YouTube
Someone told me the other day that, for a guy who seems to have an opinion on everything (and whether I have any business doing so be damned), why haven’t I said anything about Google buying YouTube? Frankly, I was more interested in the non-stop Internet punditry that would commence than actually think about the viability or reasons — good or bad — of this acquisition.
But I have an opinion!
Oct
23
2006
Edelman Shows How To Handle Modern PR "Disasters"
Over the past couple of days, PR agency Edelman — and Richard Edelman in particular — has been embroiled in a modern day game of “who said, he said.” Recently, the agency launched a blog campaign for Wal-Mart in which a couple travel the country visiting Wal-Mart stores. What wasn’t disclosed was that the couple had relations with the agency, and were not as independent as the campaign would indicate.
End of story? No. What I find wonderfully refreshing is Richard Edelman’s mea culpa since he was one of the standard bearers for the WOMMA’s standard for transparency. This comment thread is fascinating, and I believe all executives can learn from his example.
Oct
17
2006