I would have to call these responses very calculated. Kind of like saying, “I’m interested in world peace.” Doesn’t say much actually.
Browsing archives by month:
April 2007
Hats Off to the IAB for Challenging Outdated Metrics Measurement!
In a rather scathing letter to the heads of Nielsen NetRatings and ComScore, Internet Advertising Bureau chief Randall Rothenberg takes the two companies to task for using surprisingly outdated methods for measuring Internet traffic.
“Imagine my surprise when I came to the IAB and discovered that the main audience measurement companies are still relying on panels — a media-measurement technique invented for the radio industry exactly seven decades ago — to quantify the Internet,” wrote Rothenberg.
Here’s the entire article from ClickZ.
This rebuke — or challenge — couldn’t come at a better time for the industry when billions of dollars have transferred to the web from traditional media, under the premise that the Internet is infinitely more trackable.
Apr
23
2007