Media research firm Veronis Suhler Stevenson recently announced that consumers are increasingly moving away from traditional media towards the Internet. While this comes as no surprise to those of us in the business, it’s certainly a wake-up call to our brethren elsewhere in media. Part of me wonders if there are a few folks wiping their brow and saying, “Well, at least we have until 2011 to figure this thing out.”
Excellent overview of the report.