December 2009

My name is Andrew. I’m a Tiger-holic.

Over the past several weeks I have been caught in a strange vortex of slogging through the budget process for my clients’ 2010 marketing plans and keeping an eye on the saga of Tiger Woods. This has proven to be quite a mess. On the one hand, I’m attempting to help a few clients thrive in a world where they no longer have a rather tight grip on the message through their advertising and media relations efforts. On the other hand, well, there’s Tiger.

Full Article

This morning I drove up to Tofte, MN, 10 miles from our place on Lake Superior to pick up the morning papers and a bag of donuts for the family. I met a guy in full fatigues at the checkout counter whose salutation on the way out was ”Let’s go shoot something!”

This reminds me that we’re in the middle of two seasons: deer hunting and marketing budgeting.

Read the full article on Minnesota Business.