The marketplace is no longer defined by the movement of atoms. That was the 20th Century. We live in a world defined by the movement of bits and bytes. Anyone in the world of process engineering or finance — which I am not — knows that it’s the bits and bytes that tell you how to move the atoms around. Marketing seems to be that final frontier to undergo the full transformation, and I fully understand why it’s taken so long: marketing is the most human (emotional?) side of business. There’s always been this fear that the digital people are trying to replace the humans with computers and gadgets and whizbang web sites.
Nothing could be farther from the truth.
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