“We were ecstatic with the results of the Summer Secret’s Giveaway and how swimmingly the campaign functioned,” said Jane Dailey, Co-President at Hollywood Fashion Secrets. “This is exactly the ‘splash’ we were hoping to make, and we now have an amazing number of new Hollywood followers and fans.”
After executing a softer social media campaign coinciding with the launch of their new Facebook and Twitter pages, the Hollywood and Ciceron teams decided to take a new and more integrated approach to their Summer Secrets Giveaway, which ran through the month of August. In addition to hosting the giveaway on their Facebook Page, Hollywood also created targeted Facebook Ads, researched and posted on daily deal and giveaway sites, and connected with a few socially savvy fashion bloggers to share the news.
And, it worked. After tallying up the numbers, Hollywood’s Facebook fan base grew by 1,070 percent, they increased their fan engagement by 694 percent, and over 1,400 individuals opted into the Hollywood Fashion Secrets email database. Add that to the 83 percent click-to-like rate for the Facebook ads and the results translate to social campaign success.
“Hollywood Fashion Secrets is a loved brand,” states Ciceron CEO Andrew Eklund. “We can’t grow an advocate network around brands who are ‘problematic.’ In the case of Hollywood, these are consumers that are now able to rock garments with confidence, with the help of our client’s products. That’s exciting, and makes advocacy come to life authentically. We’re just the glue.”