With the explosion of social media & networking in the last few years, it’s no wonder that more and more companies and brands are starting to dive into world of social media – and they’re putting up the dollars to prove it. Although the figures are still being tallied, eMarketer estimated that over $3.08 billion would be spent on advertising on social networking sites in 2011. As more and more of company’s budgets are placed in the social media bucket, brands will continue to seek out & develop marketing strategies that will (pardon the expression) give them the most bang for their buck. One of those cost-effective strategies? Tapping into the influencers, advocates and influential advocates that are leaders in social spaces.
Wait, backup, I’ve lost some of you already. Influencers? Influential Advocates? What’s the difference? That, my friends, is the purpose of this post.