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Do CEOs Use Social Media? [Infographic]

Do CEOs use social media

Recent studies indicate that a majority of Fortune 500 CEOs aren’t using social media. This is a sharp contrast to the rest of the American population, and may be a mistake.

CEOs are busy people. That’s the reason that executive summaries exist, they need the important information and they need it fast. But what happens when that information is about customer opinions of their company, or any other related social buzz? A CEO is the face of the company they run, so it seems only logical that they have some kind of public profile where they can be accessed by their customers.

That being said, there is the possibility that CEOs could over do it on social media and end up spread too thin. After looking at the research from and Nielsen, we were able to determine that having CEOs on social media, with one or two profiles, seems to be  the best option. That way they can be better connected with their customers while preserving their time and energy for the other important things.

The fact that CEOs social presence is growing on Twitter and LinkedIn is a good reflection of their wants and needs from social media. They want quick, brief updates and information that is relevant to their business and their interests.

If you’re interested in learning more about social media marketing, visit our blog!

9 Responses to “Do CEOs Use Social Media? [Infographic]”

  1. Albert Maruggi

    A different perspective. I just read the first line about it being more important than ever that CEOs be active on at least one social network. No way. As a person who has been among the early adopters and seen their growth process, I think if a CEO is active on a platform they will be disgusted by it or waste their time and it will be the kiss of death for that brand getting the most from social. Hear me clearly, I’m not against nor do I think social is a waste, but for a CEO to be as active as others in the company is not a good idea because of the swarm of digital pollution that CEO would need to encounter. From hookers to single issue advocates, their initial experience has a high risk of being unimpressive. Oh sure there are CEOs that clearly understand and play in social. But most of them were either early adopters or had great social pioneers like Scott Monty to lead the way. Now it’s best if CEOs opinion of Twitter is “if it’s good enough for CNN it’s good enough for me.” No, social has become awfully crowded and difficult to find value. Let the company’s people lead the way, craft data into actionable information, and give anecdotal examples to the CEO so they can go about their business. The CEO can always peek in on the action so long as the CEO remembers the memorable line from Hill Street Blues “Be careful out there”

  2. aeklund

    Hey, Albert. I think there’s a balance between getting sucked in and being a voice of a brand. Of course, I wouldn’t expect a CEO to be sitting at his or her desk with Hootsuite open all day responding to posts or monitoring their Klout scores. On the other hand, I believe that a guy like Richard Branson — a personal hero of mine — sharing with the world his view of Virgin and the future of the world on topics of interest and influence is endearing to his brand and something unique only to him. I agree that no CEO or any person for that matter should decide to be involved in social simply because “the cool kids are doing it.” Or hookers.

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