You’ve heard it over and over again. “Email is dead.” However, this statement couldn’t be further from the truth. As these five (technically seven) stats will show, email continues to be the most valuable digital marketing channel for companies and the most preferred channel by consumers. So why are marketers still not taking it seriously?
It’s 2016 and email is not what it use to be. Marketers need to align their email efforts with consumer trends to deliver the personalized, relevant and timely content that customers crave. Brands that have already embraced email marketing and automation are reaping major benefits, such as 70.5% higher open rates and 152% higher click-through rates.
Email marketing and automation need to be top priorities in 2016 – and here are the stats to prove it. Need help with your email marketing strategy? Email me– email@example.com.