Ciceron has been hired by Warner Bros. Records to help honor music legend, Prince, with the label’s “4Ever” release, a compilation of Prince’s greatest hits plus a previously unreleased track. The campaign spans across multiple digital channels, including advanced digital media targeting, paid search, social advertising, and more.
One of the key components of the campaign is leveraging Facebook’s Canvas ad format. In Facebook’s words, Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.” In other words, it’s a tool that allows us to create an immersive ad experience for our audience. Using creative assets provided by the Warner Bros. team, we were able to strategically conceptualize a story and invite individuals to participate in some of Prince’s most memorable moments. Essentially, we united Prince fans to commemorate the star’s passing with music that has never been heard before.
The Prince “4Ever” campaign is still live, but keep an eye on our blog for a case study that highlights the results of the total campaign and includes other ways Ciceron enhanced the effort.