It was 1995. Ciceron was born over drinks and dinner at an Italian bistro in San Francisco.
The Web was a wee little bit back then. Perhaps even cute. A nice buddy to have on the side. There was no Google. No YouTube. No WiFi. No streaming audio, video or on-demand programming.
Fast forward to 2016. The firm Andrew Eklund founded that day is now an industry veteran, having stuck to its guns that the web is still the most significant game-changing business influence of the past century. Entire markets have emerged as a result of disintermediation and disruption of traditional customer relationships and business models. Governments have fallen. Power shifts constantly. Simply stated, those who are nimble, open, and adaptive win. And those companies are Ciceron’s clients, including Delta Airlines, The Home Depot, Children’s Hospital, Vonage, Capella University, Minnesota Twins, Radisson Blu Hotels, Coldwell Banker Real Estate, FeedingAmerica, and a large number of clients in the professional travel industry.
Andrew has been instrumental in helping companies make sound business decisions out of the fluidity of the Internet. He has helped companies make fundamental organizational changes necessary to thrive in a socially networked world. His expert counsel is rooted in over 25 years of applied experienced in digital engagement with a keen eye on the ever-changing consumer behaviors and buying habits that propel businesses and organizations forward.
“Andrew Eklund will blast a hole through your cerebral cortex. Witty, humorous, irreverent and always sharply on point for the target audience you will leave his sessions with the feeling of being challenged and motivated. Attendees always take copious notes because the information Andrew imparts is immediately applicable. Andrew not only uses examples from his own company’s personal experience but pulls in research into a myriad of other relevant industry examples. You’ll leave his sessions feeling like he’s the smartest guy in the room, but not one you want to beat up, more like one you want to have a beer with.”
– Maresa Thompson, VP-Marketing, Albuquerque CVB
“Andrew has been a speaker on social media at several of our tourism conferences, and he has been a HUGE hit. Not only is he well received throughout Minnesota, but Andrew has spoken at travel and tourism events throughout the U.S. It is rare that I would so strongly recommend someone, but you would not go wrong with him.”
– John Edman, Executive Director, Explore Minnesota Tourism
“Andrew does a great job of framing the issues and developing actionable solutions to address goals. His personal style allows for challenging preconceived ideas about current business models and leads to breakthrough insights. I look forward to working with Andrew and his team in the future.”
– Nathanial Opperman, CEO, MSP Communications
“Andrew has long understood the transformative nature of measurable online marketing. Andrew was preaching this many years before mainstream media buyers and marketers began shifting more of their spend to the Internet. Andrew is an expert in measurable online marketing–and he’s been doing it since the pioneering days of the Web.”
– Phil Hotchkiss, Founder & CEO, BigCharts (Acquired by Dow Jones, Inc.)