In a few hours, I'm heading to Chicago to participate as a panelist at the CMO Council's MPM Forum. If you're in the area, I would recommend attending. We'll be discussing the challenges CEOs and CMOs are having in pulling together their marketing performance measurement models and the teams to execute them. We had a conference call the other day to talk through our presentation, and I'm very impressed with my panel colleagues. I'll recap it here when I return.