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Google to sell print ads, too?
Imagine the shakeup in the print advertising world if Google started an AdWords bid-style network for print ads.
Reuters is reporting that Google is studying buying and selling print-ad space in publications.
“The Internet search leader, which draws the bulk of its revenue from online advertising, said it has bought advertising space in PC Magazine, only to turn around and resell the space to some online clients who place Web ads with Google.
This would give companies a broader way to advertise to their target markets, but how would you track click-throughs? Answer: a Google 800 number and enter a ad code, a.k.a. tracking code, and then it forwards on to the company's phone.
Update: Gary Stein at Jupiter Research is talking about this, too. Nice scoop for CNET.
Posted by Kraig at September 02, 2005Web Results eNewsletter
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