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The C Circle?
I'm sitting in the lobby of the Sheraton New York waiting to present at the E-Tourism Summit on Blogs, Online Communities and Consumer Generated Media. Can you think of a market that's been more transformed by the web than the travel business? I just heard from a representative from Jupiter Research that almost 60% of all airline travel is now done online. That's a quick 10 years of transformation, yes?
That also brings up a question I have. If you have seen Hugh McCloud's Corporate Blogging diagram, it's an interesting fit in the travel business too. If organizations wish to put forth a standard public relations front (the y circle) leaving te customer wondering where the real story is (the inside x circle), what's not to prevent consumers from going to a whole new circle called "The C Circle" where customers tell the story? I haven't looked into the theory again in a while, but I'm wondering if the diagram needs to be modified to create another loop outside of both the standard corporate "face" and the inside story.
In the travel business I think this is the case. Consumers are increasingly looking to tap the collective experiences of other travellers. In fact, being in NYC right now, I could use a good restaurant tip about now!
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