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Blogging from Ad:Tech - Chicago: Part II
The remainder of the day was typical agency land -- waiting for the happy hour to begin. Now mind you, I'm sitting in my hotel room, awaiting an event tonight sponsored by HitWise at the Whiskey Bar at the W Hotel. This blog post is clean and sober. Safe to read.
I did spend the morning with our good friend Stepheny Lauer, VP of Marketing for Coldwell Banker Chicago. Steph's been a client for over five years, and she also has some great dot com war stories to tell from a previous career.
The Trade Show
I skipped a session this afternoon to walk through the exhibit area here at the Sheraton Towers. Pretty good showing, but I'll you: the ad networks are ablaze. I don't know for certain, but I wouldn't be surprised if half the technology vendors are ad networks. I'd hate to be a start-up in this field. Seems like the shake out has already occurred and there are a few winners, from companies like ValueClick, DRIVE, and Advertising.com. Of course, there are others, but when you're sitting on years of historical data like the big guys are you retain a knowledge of online customer behaviors that's probably unparalleled.
There's a lot of snake oil in this business right now, so be careful. Only trust what Ciceron tells you. ;)
Tonight's the HitWise event, and, as of two minutes ago, Steph at Coldwell just scored behind home-plate seats for tonight's White Sox/Twins game in the corporate box. Had I said "no" you all would no longer consider me sane, nor would you continue to read this blog.
Go Twins!
Posted by Andrew at July 24, 2006Web Results eNewsletter
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