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Great Way to Kill Your Online Lead Flow? Redesign Your Web Site

Today's article from MediaPost called Natural Born Search Killers is right on the money. There's no better way to shut down your lead flow than redesigning a web site that already had deep natural search indexes. Those indexes were most likely driving half of all traffic and most of all online leads. According to the article, more money will be spent next year on site redesigns than search marketing. Man oh man, will some businesses be in for a big surprise if they don't have a great search transition strategy. Be careful out there.

Posted by Andrew at August 02, 2006