At our staff meeting last week, Ciceron newcomer and director of business development Rob Silas made an observation about our business that was pretty on target. He said, “You know what I like about web marketing? It’s a pure combination of marketing, IT, and finance.”
That really got me thinking.
Feb
13
2004
We all want to have more money. Even mega rich guys like Warren Buffett.
But there’s a big difference between a chap like Buffett and his counterparts of the dot com mania. First and foremost, a share in his company, Berkshire Hathaway, will set you back $80,200 as of close on November 5th. Secondly, Buffett believes that if a company cannot have a long-view on its business outlook, creating value for its shareholders year after year, then it’s probably a dog. And the dot com era was the kennel of such canine.
What does this have to do with Internet marketing?
Nov
13
2003
Duke Ellington is arguably the most respected and influential jazz master from the 20th Century. He’s respected both as a composer and an instrumentalist. The Duke didn’t always have the most reliable musicians to work with. Even though they were masters of their instrumenets, many of his guys were strung out on booze and drugs.
What does this have to do with web marketing? Read on…
Oct
22
2003
First things first: what’s a blog? There are great debates about this. For a long time, blogs were considered non-commercial online diaries of an individual’s thoughts, knowledge, commentaries and so on. These online diaries are often updated daily in reverse chronological order. I often think of blogs as informal, unedited streams of quasi-journalism from quasi-journalists.
Jun
27
2003