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Speed Is The New King

(FYI - We've updated our online portfolio. Check it out.)

Once upon a time, it was said that Content Is King. I'm here to tell you, the King is dead. In today's world of online marketing, speed is the new king and content is the queen. Corporate marketing departments need speed to succeed these days as we consumers flit about, adopting new digital media as fast as my kids mess up their rooms.

Don't believe me? Read on...

Continue reading Speed Is The New King
Posted by Andrew at May 14, 2008

We've Updated Our Clients

See over there? ----------------------------->

Those are our clients. We haven't updated it in a while because we've been really, really heads down. We're the cobbler's kids. Great work, no shoes. See those clients? Those are real. We work for them every day and produce amazing stuff that's measurable, works, and makes sense.

We also have been dark on our design work. Kraig, my business partner, is the Keith Richards of design. Been around forever, doesn't go for the glory, but kicks pahtootee every single day (or night). Best stuff in the business. He's updated our portfolio.

Enjoy and allow me a moment to bask in a little glory.

Continue reading We've Updated Our Clients
Posted by Andrew at May 08, 2008

Yes, This Is Hard

We are currently involved in several mind-bending marketing ROI modeling projects that are, frankly, brutally complex. For example, how do you monetize non-monetary conversions? Or what happens when you find out that 93% of your web visitors AREN'T looking for the single conversion you thought they wanted or, more important, YOU wanted? There's an entire recalibration of company-wide expectations that needs to take place.

Point is: marketing has become really hard, and if it's not, then you're probably oversimplifying things. Why has marketing become so complex? Because consumers are entirely fragmented in their use of media, and the brand experience now needs to not only be consistent across all media, but each media serves a unique purpose on the brand experience.

ClickZ had a great article today on the Fundamental of Integrating Marketing that digs a little deeper into our modern marketing complexities.

Continue reading Yes, This Is Hard
Posted by Andrew at April 10, 2008

Ciceron is an internet marketing and consulting agency located in Minneapolis, Minnesota. We offer full service solutions from professional search engine optimization and email marketing programs to in-depth metrics and performance tracking.