Kraig is our resident usability expert. He keeps Ciceron squarely focused on how we can better understand the needs and behaviors of online visitors and viewers of (and participants in) all kinds of web sites, internet marketing, emails, and interactive advertising.

I love to dig in, understand user behavior, and figure out how we can improve. If your visitors can’t easily find what they are looking for, or act on what they’ve come to do on your site or with your advertising, I haven’t done my job.

Kraig began his career in online marketing in 1995, founding White Dog Internet Design to evangelize the emerging world wide web to local musicians and non-profit organizations like Amnesty International. He merged with Ciceron in 1996, becoming its creative director and information architect. Kraig is now our Chief Creative Officer, overseeing the user experience strategies and the visual design aspects of Ciceron’s work. Kraig is always listening for the voice of the user and has a steady and far-seeing eye in online advertising and design.

Kraig has provided insight, strategy and design solutions for such clients as Jostens, City Pages, Slumberland, Tennant, Radisson Hotels, US Bank, Time Warner Cable, and Hazelden.

Kraig loves sailing wine, movies and travel, not necessarily in that order. He speaks French, passable Spanish and a word or two of Russian, in addition to his overuse of “er,” “um,” “like,” and “let me think about that” in English. He studied at Macalester College and the University of Minnesota, and apprenticed in Geneva, Switzerland. Today, he lives in St. Paul’s Highland Park. Tuesday nights and Saturday mornings, you can find me teaching sailing on Lake Harriet.