Email Subscriber Experience: The First 48 Hours [Infographic]

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This infographic was based on an independent research study conducted by Ciceron to analyze the experience a new email subscriber has with a brand. Ciceron selected 70 companies in varying industries and assessed the first 21 days of their email program experience. View the full infographic.

Research: The First Impressions Email Marketing Study

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The first message you receive from a brand is like a first date, setting expectations and starting a relationship. Your welcome message needs to encourage subscribers to take that next step, toward the “second date.” Ciceron conducted an independent research study designed to analyze the experience a new email subscriber has with a brand. Ciceron selected 70 companies in varying industries and assessed the first 21 days of their email program experience. Read more and download for free.