83% of brands do not make a good first impression with new email subscribers

Ciceron conducted an independent research study designed to analyze the experience a new email subscriber has with a brand. Ciceron selected 70 companies in various industries and assessed the first 21 days of their email program experience.

Are you making a good first impression?

This email marketing white paper highlights the following:

  • Why a welcome message is critical to your email marketing program
  • The right and wrong way to execute a confirmation message
  • Key must-have to create an excellent welcome message
  • How to effectively utilize personal preferences and segmentation

You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated differently? The answer is, it shouldn’t.

The first message you receive from a brand is like a first date, setting expectations and starting a relationship. Your welcome message needs to encourage subscribers to take that next step, toward the “second date.”

Download the Study

Companies Included in this Study:

  • ACME Comedy Club
  • AmericInn
  • Arctic Cat
  • Bloomington CVB
  • Bluefin Bay
  • Brainerd Lakes Chamber
  • Breezy Point Resort
  • Buffalo Wild Wings
  • Canterbury Park
  • Caribou Coffee
  • Chanhassen Dinner Theatres
  • Choose Chicago
  • Christopher & Banks
  • Como Zoo
  • Cragun’s Resort
  • Dacotah Ridge Golf Course
  • Dairy Queen
  • Enjoy Illinois
  • Explore Minnesota
  • Famous Dave’s
  • Fitger’s Brewhouse
  • Gander Mountain
  • Grand Avenue BA
  • Grand Casino
  • Great Clips
  • Guthrie Theater
  • Hennepin Theatre Trust
  • Holiday Stationstores
  • Hormel
  • Houlihan’s
  • Lake Superior Zoo
  • Las Vegas CVB
  • Lutsen Resort on Superior
  • Madden’s Resort
  • Mall of America
  • Maurices
  • Mill City Farmer’s Market
  • Minnesota Children’s Museum
  • Minnesota Historical Society
  • Minnesota Science Museum
  • Minnesota Sea Life Aquarium
  • Minnesota State Fair
  • Minnesota Swarm
  • Minnesota Zoo
  • Mystic Lake Casino
  • Napa Valley CVB
  • Red Wing CVB
  • Running Aces
  • Rush Creek Golf Course
  • Saint Paul CVB
  • San Diego CVB
  • Sleep Number/Select Comfort
  • Spam
  • Summit Brewing Company
  • Surly Brewing Company
  • Target Center
  • The Depot Minneapolis
  • The Preserve at Grand View Lodge
  • The Saint Paul Hotel
  • The Wilds Golf Club
  • Toro Company
  • Treasure Island Casino
  • Valleyfair
  • Valspar Paint
  • Visit California
  • Visit Duluth
  • Visit Florida
  • Walker Art Center
  • Willingers Golf Club
  • Zubaz