This is sort of a treatise. A manifesto. We believe in this so if you want to know what Ciceron’s about, just spend the THREE MINUTES it will take to read it. C’mon. You’re not that Internet ADD, right?

We’ve quite literally waited for this time to arrive.

In 1995, when Andrew and Kraig started Ciceron, the goal was to create a company that allowed its clients to learn the truth about where they actually stood in the market through data and insights, giving them opportunities to make incremental improvements towards becoming truly extraordinary brands, then letting their very best customers celebrate them in very intimate and public ways.

In our interconnected world of social media, old fashioned word-of-mouth is now large scale social advocacy.

But guess what? That last cool part about large scaled social advocacy didn’t exist in 1995. Well, neither did Google for that matter. But we knew where we were heading. So, for the past 15 years, we’ve remained totally committed to helping our clients make great business decisions about how organizations live and breathe in the digital world based upon data-driven intelligence. In this environment, brands are truly experienced, not just through one-dimensional marketing and advertising. Brands become more human. The humans inside organizations become real people. Not just titles. Not little boxes on org charts. They are people who have the ability to solve problems, delight one another, and create extraordinary products, services, and experiences in a more public facing way.

So, here we are: 2011. Why is now different? Because for the first time in history, we as individuals are instantaneously connected to hundreds if not thousands of people. Each of us has the ability to advocate in large scale fashion. For our clients, building social connections is not about building a new one-to-many broadcast channel. This isn’t TV. You can’t Super Bowl advertise your way to success. Our goal is to collaborate with clients to design strategies and experiences that foster natural and truthful brand advocacy opportunities that open doors, hearts, minds, and pocketbooks. Every single human touchpoint is critical to a brand’s success, from the relevance of a web site or mobile app to the content of an email to the conversations and minute interactions that take place on the social web.

All of this is very, very real.

Look. We’re not inventing this. We understand that the classic recommendation of a brand from a person you trust is and has always been the best form of marketing. But never before has this trusted human behavior had the level of scale and amplification as right now because of the likes of Facebook, Twitter, LinkedIn, and the countless niche communities on the social web. As brands, it’s time to have real, operational, and financially accountable plans to prosper in the 360 degree view of this new reality.

The future has arrived. It’s now. We want to ignite brand advocacy for you in what we believe to be the post-advertising age.

Let’s make this happen.