Attract, win and retain customers through email marketing.
After 15 years, email marketing is still one of the most personal, measurable and cost-effective ways to reach out and touch your customers. Successful email campaigns — from highly targeted product annoucements to informational enewsletters to activity-triggered transactional messages — can result in response rates never seen by traditional marketing communications efforts. Fortunately, email marketing is less scary than it once was, as long as you stick to best practices for permission marketing. These days, it’s a must — your customers expect you to communicate via email.
Opt-in email marketing:
- Delivers your messages to highly receptive audiences
- Costs a fraction of other forms of direct marketing
- Promotes two-way communication with your audience
- Offers unparalleled testing and tracking capabilities
Why choose Ciceron Email Marketing?
Ciceron email marketing experts have long-term, wide-ranging industry experience creating emails that get profitable, measurable results. From compelling subject headers to specific calls to action, we write emails that get opened and get answered.
Here’s what you’ll get when you work with Ciceron:
- Ongoing campaign expertise from Ciceron marketing consultants
- Long-term strategies for building loyalty from your readers
- Award-winning template designs for both HTML and text-only emails
- Best practices for composing effective, compelling email messages
- Testing strategies for optimal email deliverability
- Analysis of campaign data such as open rates, click-throughs and “post-click” actions
- Ongoing feedback and client only seminars for campaign optimization
