Metrics Based Search Engine Marketing and Natural Search Optimization
Perhaps search engine marketing and optimization aren’t the most sexy of marketing initiatives, but considering that half of your web traffic will originate from search, it’s no doubt one of the most important efforts you will undertake. Consumers make decisions about brands based upon whether or not they find you on the first page in search results.
At Ciceron, search engine optimization (SEO) and pay-per-click(PPC) ad positioning is an in-depth process that requires ongoing dedication. Beginning with identifying key performance indicators (KPIs), closely watching results, and optimizing Web site content, ad content, and pay-per-click bids, Ciceron maximizes your results from search. With the exception of paid search (e.g. Google AdWords), success on the search engines does not come about overnight. We commit our time and expertise to the following critical areas:
- Search Engine Optimization (SEO) – After a thorough natural search optimization audit, our clients can receive the best ROI through page architecture, optimized content, and rather scientific ongoing page optimization efforts.
- Pay-per-Click (PPC) – Ciceron views Pay-Per-Click programs as either a stop-gap measure until search engine optimization takes off, or as a brand reinforcement strategy.
Google has certified Ciceron as a
Qualified Google Advertising Professional company
- Site Performance Optimization and Metrics – Unless you’re measuring how search is performing – both natural search and paid search – you can’t know where to make critical investments or changes to your web sites. We uncover and unleash the potential of your web content to ensure success in site optimization that’s measured in dollars and happy customers.
Located in Minneapolis, Minnesota.
Ciceron is a professional digital marketing firm whose 15 year expertise in search engine optimization and other critical marketing services is rooted in sounds analytics and creative problem solving. We design well-monitored, well-managed web sites and marketing programs which get the right people to your Web site to take action. We minimize wasteful search ad spending by working with our clients to optimize their site for conversion. Specifically to search, when done properly, referrals from major search engines to your Web site can increase up to 1500% in the first 3 months of your campaign.
Here’s what you’ll get when you work with Ciceron:
- Ongoing consultation with Ciceron’s search engine marketing experts
- Custom-designed search program
- Thorough analysis of current site visibility on major search engines
- Research, analysis and identification of important keywords strategies
- Full review of your current site content, with recommendation for search engine optimization including keyword placement in page titles, meta tags, and page text
- Recommendations for cost-efficient keyword buys for various pay-for-click programs
- Performance metrics and continual optimization of listings and web pages
Why choose Ciceron for search?
Ciceron clients have experienced record sales that can be directly tied to search engine referrals — both natural and paid. Look over our case studies to read about actual customer experiences and results.
Ciceron stays on the cutting-edge of search engine technology and pay-for-click programs. This means you stay at the top. For a dedicated search engine optimization and marketing partner who thinks holistically about customer experience, Ciceron is your smart choice.
