The Ad World is Now "Pay-for-Performance"

The old and tired ways of online advertising are over. While you still find web sites offering the traditional Cost-Per-Thousand pricing model, saavy web marketers are requiring that publishers Pay-For-Performance. The Pay-For-Performance model allows a marketer to pay only for desired results. When a visitor clicks on an ad and is directed to your Web site, this click is recorded and tracked. If and only if the visitor takes your desired action (such as filling out a form or making a purchase), you pay the publisher a commission. This is called an affiliate program.

Managing an Affiliate Program

Successful affiliate programs require strategic design, constant monitoring and ongoing recruitment and screening of new publishers. Ciceron has years of experience creating and managing affiliate programs that deliver fantastic results month after month.

Ciceron matches the best affiliate management software to your marketing situation.

A Typical Ciceron Package for Managing an Affiliate Program Includes:

Continuous Tracking
A powerful affiliate program is highly dynamic, responding to activity and making changes to boost effectiveness. Ciceron tracks activity, constantly measuring the effectiveness of each ad or offer.

Professional Screening
Every day, numerous Web sites will apply to become your affiliates. Ciceron scrutinizes these applicants to find the right sites for your program. We act as a professional filter, screening out low-performers or inappropriate sites.

Action-oriented Design and Content
Your affiliate program’s success is gauged not only by the amount of traffic driven to your Web site but also by how many visitors are taking the desired action. At Ciceron, our award-winning creative staff and smart marketing consultants are always coming up with new ways to convince your visitors to buy, register, respond or call.