Kristen is one of the original “cicerones.” She started at Ciceron way back in 1999 and helped the company grow during some of the earliest days in the company’s history. During that time, she oversaw the growth of our development and project management team while launching many of Ciceron’s first digital marketing efforts. During her first tenure at Ciceron, she was a beta tester for a small new ad platform called Google AdWords as well as worked with a small email marketing start-up sub-leasing in the Ciceron offices called ExactTarget, a company acquired by Salesforce for $2.5 BILLION. As they say, the rest is history.
Kristen spent several years leading digital marketing and analytics teams at major brands like Ameriprise and Carlson Marketing as well as working agency-side with a variety of Fortune 100 clients in consumer packaged goods, travel, retail, and causes. Kristen speaks regularly at industry conferences on consumer research, web analytics, UX, and digital marketing.
In 2014, Kristen returned to Ciceron. She now leads all consumer insights work for the firm which gives her an all-access pass to massive amounts of consumer data. This makes her happy. In addition, Kristen is the expert liaison between Ciceron and our many technologies partners, including Equals 3/IBM Watson, our partner in marketing AI.
Aside from Kristen’s love for digital, she plays on a women’s hockey league and teaches yoga. We’re hoping to get a few free sessions out of her to balance out all of the sugar-coated treats that magically appear in the kitchen.