Kristen is one of the original “cicerones.” She started at Ciceron way back in 1999 and helped the company grow during some of the earliest days in the company’s history. During that time, she oversaw the growth of our development and project management team while launching many of Ciceron’s first digital marketing efforts. During her first tenure at Ciceron, she was a beta tester for a small new ad platform called Google AdWords as well as worked with a small email marketing start-up sub-leasing in the Ciceron offices called ExactTarget. As they say, the rest is history.

Kristen spent several years leading digital marketing and analytics teams at major brands like Ameriprise and Carlson Marketing as well as working agency-side with a variety of Fortune 100 clients in consumer packaged goods, travel, retail, and causes. Kristen speaks regularly at industry conferences on consumer research, web analytics, UX, and digital marketing.

In 2014, Kristen returned to Ciceron. She now leads many of the firm’s more complex digital strategy accounts where consumers and tech meet to create electrifying experiences and results. Most recently, she has served as the lead of the Children’s Hospital of Minnesota’s web redesign, a seriously rewarding and complex project in the ever expanding world of digital healthcare.

Aside from Kristen’s love for digital, she plays on a women’s hockey league and teaches yoga. We’re hoping to get a few free sessions out of her to balance out all of the sugar-coated treats that magically appear in the kitchen.

Articles by Kristen

How Digital Developments Impact Internal Teams

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How to Control Chaos and Define Your Story

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How a Customer Journey Map Can Inform Your Digital Strategy

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How to Create a Customer Journey Map

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9 Facts You Probably Didn’t Know About Millennials [Infographic]

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The Importance of Emotion in the Customer Experience

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MeerWho? SXSW Welcomes the Meerkat App, What Does That Mean for You?

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