Who is infringing on and profiting from your trademarks?

Each and everyday online, the likelihood that a competitor is literally making money off your trademark is quite possible. The wild west of the online world is still in full force when its comes to your intellectual property. Take Google as an example. Conduct a quick search on your brand name and see who appears in both the natural search listings and the paid listings. It's often glaringly obvious that your competitors would love nothing more than taking your traffic and profiting from those new customers.

If someone is violating your trademark by placing higher or bidding higher than you on a major search engine, the following conservative scenario is likely. (You can change the math as you wish to be more pertinent to your marketplace.)

• 150,000 searches per month on your trademark may receive 7,500 clicks (5% click-through)
• Assuming your competitor closes 2% of those leads, that's 150 new customers...for your competitor!
• A lifetime value of $2500 may result in a potential loss of $375,000 in potential revenue per month.

Do you want to give that business to your competitor?

Through a partnership with local and national law firms, Ciceron provides critical policing of online trademark infringements. Each month we monitor the major search engines, adware and spyware platforms, Web sites, directories, and all other corners of the Internet to audit where and when organizations may be attempting to profit from our clients' intellectual property.

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