It’s not a lack of data, but a lack of insights that drives marketers crazy. Today, your customers are accessing more sources than ever before to make a purchase decision. All of these sources — from advertising to web sites to each other — create a mosaic of data touchpoints that, when put together, can tell an amazingly articulate and defining story of their lives.
Ciceron brings not only clarity to your customers’ increasingly complex decision-making processes but insights that drive decisions. Web analytics, CRM, ad platforms, social media monitoring, search activity and online surveys all provide valuable data where real decisions can be made. From this data we create insights that accelerate product development, cut time to market, help your business keep its competitive edge and uncover real opportunities.
Ciceron has provided results-driven online solutions that tie well with the brand and offline marketing, as well as providing an excellent online experience for the customer. I have selected Ciceron several times (at various companies) due to their process, proposed solution and ability to execute timely. I am very demanding when it comes to my expectations and desire to build exceptional online/social experiences and Ciceron has been great to work with. (Fun people to work with too!)
Collecting the information is just one step in the consumer insights process. That information needs to be analyzed in order to truly understand what your consumer is actually doing — and more importantly, what they want.