Customer Evangelists.
A Sales Force of Customers.
Consumer Generated Media.

These are the new "buzz words" for word-of-mouth marketing. The concept is certainly not new - we all know that referrals from our friends, family, and colleagues are information that we value and trust, whether we are talking about restaurants, movies, books, or products and services. It's information that we are more likely to take action on because it comes from a source that we trust. A source that knows us, our interests, likes and dislikes.

While traditional referrals typically happen from one person to another, the Internet provides the opportunity for many people with similar interests to interact almost simultaneously, and they do. Marketers are just now beginning to tap in to this ability of the Internet to facilitate bringing like-minded people together with an unprecedented efficiency. We have unlimited opportunities to quickly, easily, and - if desired - anonymously share thoughts, ideas, and opinions on topics we are passionate about, from food to worldly causes to high-end manufacturing equipment. There will always be a lot of word-of-mouth marketing that happens in the offline world, but the Web has provided a word-of-mouth network that literally spans the globe and is constantly in motion.

How does it impact your company?

Potentially in many ways: customers can share experiences, both good and bad, with a legion of people who share similar interests, wants, and needs. They can give you input on new services, new terminology, and insights you may have never considered. With literally millions of blogs, discussion forums, niche sites, and online media, it can be overwhelming to decide what you need to do to participate, when you should participate, and how to measure your results.

Ciceron can help.

We have a proven process for analyzing the opportunities and impact of word-of-mouth marketing on your business. We start by analyzing the activities of your key buyers and markets, and work together with you to develop a strategy for word-of-mouth marketing that includes both online and offline tactics. We close the loop by tracking the results that are important to you, whether it be sales, leads, site visits, etc. We also provide research, messaging, recommendations, and assistance with starting a blog, setting up RSS feeds, and tracking tools. It's a complete service to help you increase connections with your key audiences and give them easy ways to share information and (hopefully) evangelize about you.

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