AgStar Financial Services
AgStar Financial Services is known for the personal service and expertise of their Farm Service Officers who consult on the businesses of small- and large-scale farmers. An out-of-date Web site detracted from the AgStar brand and kept FSO knowledge, content and commentary locked away.
Marketing Strategy and Information Architecture
Ciceron’s original research and strategic consulting provided Agstar with a clear, customer-focused vision for the new Web site: a comprehensive strategy focused on providing business and economic advice to farmers and the ag community, as well as promoting AgStar’s financial products and services.
Design a New Web site
Building a new Web site for AgStar Financial Services was a comprehensive process that assumed nothing. Strategic research and planning provided real insights into the wants, needs and requirements of AgStar customers. Ciceron collaborated with the AgStar marketing team to deliver a compelling new Web experience for their customers focused on great content and actionable business information, with a personal touch that reflects and builds on the strengths of the AgStar brand.
Ciceron’s Work
Customer and employee research and analysis, persona development, functionality planning, and wireframes. Ciceron then defined the content and functionality strategies, creating the visual interface design, consulted on CMS requirements. The site launched in 2009 on a SharePoint platform implemented by technology partner, Inetium.