Finale Music
is the music composition industry’s leading software for musicians to arrange, compose and print out their sheet music. Ciceron has worked with Finale’s MakeMusic for over ten years. In recent years, we have focused on becoming much more nimble and responsive to the marketplace, beginning with a complete site redesign.
Ciceron’s Solution
A usability analysis of the previous site uncovered navigation and organizational difficulties, leading to a full redesign of the site. Phase 1 was completed in 2009, dealing with the home page and the product pages. At the end of 2009 and into the beginning of 2010, Ciceron conductied several rounds of A/B testing focused on optimizing the download and purchase process. In Q2 of 2010, we launched significant rethinking and overhaul of the online shopping experience. In 2011, Ciceron has created numerous opportunities for social engagement. Finale customers love this product! We now have a variety of ways to allow our advocates to celebrate Finale.
Ciceron’s Work
Strategy, usability analysis, site architecture, design, copywriting, A/B testing, social strategy, influencer identification and outreach.