We have officially reached the tipping point. According to Google, the volume of searches coming from smartphones has surpassed desktop in 10 countries, including the United States. As I stated in a previous post, the fold is dead, partially due to this increase in mobile search. Regardless of device, if you give users a reason to scroll, they will. For example, quality content that keeps users engaged, and visible images and text encourage visitors to continue down the page because they know there’s more helpful information below.
No matter how users get to your site, you want them to have consistent experiences. Designing mobile first (and responsive) helps achieve this goal. Here are some thoughts to keep in mind when you are designing your websites to maximize your content, impact, and hopefully profit.