As one of the very first purely digital agencies in the US, Ciceron is proud to carry the moniker of being a company that Founder and CEO Andrew Eklund likes to call “distinctly human.” While steeped in technology and confounding acronyms, our work is deeply rooted in providing real people with real results, from clients who need to become realigned and reattached to their customers to everyday people like all of us who desire experiences that are useful, entertaining, and empathetic.
In our view, the only way to create these outcomes is to tightly fuse three interconnected disciplines — data, media, and creative. Too often, these talents are scattered across companies and myriad agencies. It just doesn’t work at the speed and perfection necessary to compete. We have assembled the best and brightest people in the industry under one roof who sit together, share together, and celebrate each other in collective success. It’s not normal. And you’ll quickly see why.
We remain grounded and remember our roots, but are always looking forward, always searching and reaching for the next great thing that will bring our clients to their ultimate goals.
The company was founded by Andrew Eklund in the same Minneapolis Warehouse District offices as we are today.
We were beta testers for a small start-up called Go-To.com. In 2001, that company became Overture, which went on to become the keyword bidding system for Yahoo!
Ciceron was invited to be one of the first agencies in the country to become official beta testers for a new service from Google called AdWords. Clicks were 10 cents apiece at launch. Oh, how darling.
We subleased office space to a couple of friends who were starting an email marketing software called ExactTarget. We were their first agency partner and helped integrate many of their “private labeled” service offerings. We became embedded in the fast-emerging world of highly targeted, highly relevant, highly personalized messaging, and we remain that way today. ExactTarget became the largest email service provider in the country and was acquired by Salesforce in 2013. In addition to ExactTarget, Ciceron has deep, practical experience with many email and marketing automation platforms including Silverpop, HubSpot, Marketo, Bronto, Responsys, and others.
Ciceron became one of the first agencies to be certified by Google’s Advertising Professional certification.To this day, we continue to certify all Ciceron marketing professionals.
Without an official analytics tool on the market, many Ciceron clients relied on a homegrown software we developed called the Adminimizer to consolidate myriad marketing campaign metrics into a single dashboard and performance view. During this time, Google bought Urchin and AdaptivePath and rebranded them as Google Analytics. And, most important, they were giving it away. And it was good. Not as good at some elements as our own Adminimizer, but good for free. Since then, we have standardized most web analytics on Google Analytics and Omniture.
Needing to establish a much better way of holding social media accountable, we became close partners with a Boston-based start-up called Radian6. They went on to become the standard of social monitoring. They, coincidentally, were also acquired by Salesforce. (Notice a trend?)
Ciceron founder Andrew Eklund launches an ad-tech start-up called OOTA, a revolutionary new way to integrate direct response results from online advertising that’s based entirely on a pay-for-performance model. He is waiting for Salesforce to acquire it.
Ciceron was named as one of the “Top 100 Places to Work” by Minnesota Business and Twin Cities Business magazines, and we were also a finalist in Minnesota Business magazine’s 2016 Community Impact Awards in the Creative Campaign category.
Ciceron has been honored by the Minnesota business community, receiving the 2016 Progress Minnesota award by Finance and Commerce. This year marks the third year that Ciceron was named as one of the 100 Best Companies to Work For by Minnesota Business magazine. Ciceron’s founder and CEO Andrew Eklund was selected as a winner of The (Real) Power 50 of 2016 by Minnesota Business magazine. Ciceron, in conjunction with the team at Children’s Minnesota, won three MarCom Awards for the redesign of Children’s Hospitals and Clinics of Minnesota’s website.
In addition to Ciceron being named as one of the 100 Best Companies to Work For by Minnesota Business magazine for the fourth year in a row, we were also a finalist for the Community Impact Awards, and Andrew was nominated for the Paragon of Leadership Award.
2018 has seen Ciceron undergo a massive growth spurt due to clients growing their digital strategies along with us. We’ve completely rebuilt our creative group with brilliant new talent who have worked across the brand spectrum from some of the top brands and agencies in the country. And our account services group is chock full of friendly and dependable new account leads and project managers who can assist our incredibly smart but often “spread too thin” strategists. So there. We fixed that.