It was 1995. Ciceron was born over drinks and dinner at an Italian bistro in San Francisco.
The Web was a wee bit back then. There was no Google. No YouTube. No WiFi. No streaming audio, video or on-demand programming. People hated it when pages had images on them because they would have to wait for them to load.
Fast forward to 2018. The firm Andrew Eklund founded that day is now one of the leading digital agencies in the country, having stuck to its guns that digital consumer experience is still the most significant, game-changing business influence of the past century. Entire markets have emerged as a result of disintermediation and disruption of traditional customer relationships and business models. Governments have fallen. Power shifts constantly. Simply stated, those who are nimble, open, and adaptive win.
Those companies are Ciceron’s clients, including Warner Music Group, Be The Match, 3M, Delta Airlines, The Home Depot, Children’s Hospital, Vonage, Capella University, Radisson Blu Hotels, Coldwell Banker Real Estate, FeedingAmerica, and more.
Andrew’s current obsession is the power that artificial intelligence (AI) — or, as he prefers, “augmented intelligence” — will have on brands. Ciceron is a close partner with Equals3, an emerging leader in AI with its product Lucy, built on IBM Watson. Andrew takes a somewhat conservative view on AI in the sense that the technologies will allow organizations to more efficiently tap into the collective intelligence of their people rather than replace them through automation. While many brands will adopt new ways of using “robots” to achieve specific customer service tasks, most companies will adopt AI to make their people faster, smarter, and more nimble to changing consumer behaviors and their digital needs.
In addition to speaking on topics like AI, Andrew has keynoted, moderated and served on panels on a whole host of topics related to digital, from business intelligence to programmatic advertising and emerging creative practices.
“Andrew Eklund will blast a hole through your cerebral cortex. Witty, humorous, irreverent and always sharply on point for the target audience you will leave his sessions with the feeling of being challenged and motivated. Attendees always take copious notes because the information Andrew imparts is immediately applicable. Andrew not only uses examples from his own company’s personal experience but pulls in research into a myriad of other relevant industry examples. You’ll leave his sessions feeling like he’s the smartest guy in the room, but not one you want to beat up, more like one you want to have a beer with.”
– Maresa Thompson, VP-Marketing, Albuquerque CVB
“Andrew has been a speaker on social media at several of our tourism conferences, and he has been a HUGE hit. Not only is he well received throughout Minnesota, but Andrew has spoken at travel and tourism events throughout the U.S. It is rare that I would so strongly recommend someone, but you would not go wrong with him.”
– John Edman, Executive Director, Explore Minnesota Tourism
“Andrew does a great job of framing the issues and developing actionable solutions to address goals. His personal style allows for challenging preconceived ideas about current business models and leads to breakthrough insights. I look forward to working with Andrew and his team in the future.”
– Nathanial Opperman, CEO, MSP Communications
“Andrew has long understood the transformative nature of measurable online marketing. Andrew was preaching this many years before mainstream media buyers and marketers began shifting more of their spend to the Internet. Andrew is an expert in measurable online marketing–and he’s been doing it since the pioneering days of the Web.”
– Phil Hotchkiss, Founder & CEO, BigCharts (Acquired by Dow Jones, Inc.)