Senior Marketing Analyst

Position Overview

The Senior Marketing Analyst plays a critical role within the organization as they are the reporting and insights owners of all media and marketing initiatives for their assigned client roster. The minimum expectation from someone in this role is that they will work with other analysts to plan tracking and monitor results for campaign performance. These results will be reported on in the format and on a timeline established for the project. The true challenge in this role is to provide proactive contributions by identifying optimization and testing opportunities across multiple media channels. The Senior Analyst should understand the nature of an integrated marketing campaign and should feel comfortable moving across various platforms to find the necessary data points. They should then be able to work with this data to not only explain performance, but also provide the “why.” Finally, they will be an active member of the client team providing suggestions and opportunities for driving business goals.

Key Responsibilities

  • Own all aspects of the analytics aspect for assigned clients
  • Work with channel strategists to plan tracking and reporting needs as well as optimization possibilities throughout the life of the campaign
  • Work with analysts to consolidate data and metrics
  • Monitor KPIs across channels for client media campaigns and web performance
  • Organize, maintain and enhance existing reporting and create new reports as needed
  • Communicate insights and present actionable recommendations to internal stakeholders and client teams
  • Provide monthly digital insights for key clients; transforming data into actionable business intelligence
  • Assess client’s web analytics tagging and data quality; provide recommendations for web analytics enhancements
  • Advise on strategy, including targeting and budget allocations for media campaigns
  • Assist in developing testing initiatives
  • Manage vendor partners

Key Skills & Qualifications

  • Bachelor’s Degree or higher from an accredited university
  • Minimum five(5) years of digital analytics experience
  • Strong Excel skills
  • Fundamental understanding of media channels and how they work together to achieve campaign and business goals
  • Experience with various media and analytics platforms (Google Ads, Facebook Ads, The Trade Desk, Google Analytics, Adobe SiteCatalyst)
  • Experience with BI tools and data visualization tools a plus (Klipfolio, Tableau, Power BI, Domo)
  • Ability to translate data into insight and communicate effectively in order to inform and influence Senior Level decision-makers
  • Comfortable working independently and able to pay attention to details
  • Strong strategic thinking skills, including the capability to assess current situations, draw conclusions and envision future business opportunities
  • Ability to achieve desired outcomes on time and within budget through the application of project management principles and techniques
  • Outstanding communications skills; confident presenter; excellent writer; balanced, creative and critical thinker
  • Proven ability to work across multiple brands, clients or industries simultaneously
  • Proven self-starter, yet also possesses the ability to work well in a collaborative environment

Think you’ve got what it takes? Apply below: