Gone are the days of simply sending out a press release and hoping the media will cover your story. Today, public relations has gone digital and incorporates a mix of content marketing, social media and SEO. Savvy businesses are no longer waiting on the media; they are creating their own stories of success online and engaging in conversations directly with their target markets. Digital PR takes a holistic view of your brand to fuel multichannel campaigns that can drive positive results.
Ciceron exceeded our expectations on every project we have hired them to do. They did a great job on the creative, but the success of our projects was actually much more highly dependent on successful operational execution and alignment with our brand standards.
When your brand is talked about naturally by the right people at the right time online, and then commented on, shared and amplified through a variety of online tactics, resulting in your brand’s reach growing exponentially, that’s digital PR. We build momentum for your online conversations, using methods that can escalate quickly, generate awareness and activate advocacy.