The Digital Health Revolution
The fusion of technology and patient care is rocking the healthcare industry. Patients and health professionals are now demanding more innovative methods of meeting them in the marketplace and this revolution is setting the haves from the have-nots in radical ways.
For 22 years, we’ve guided our healthcare clients to realize the importance of merging health expertise with technology to create overall digital brand experiences that connect with their audiences to create value.
Ciceron works directly with both professionals in the B2B market and those who meet consumers and patients directly. Our work spans across the healthcare experience, from general public health awareness to doctors who provide care to medical device and technology providers.
Expertise and campaigns have included:
- Awareness and Product Launches to physicians, clinicians, and health professionals through highly integrated, data driven digital marketing campaigns and media
- Lead Generation and Lead Nurture Programs – Email automation, multi-channel, including direct mail, SMS, targeting media and more
Audience Targeting Through Programmatic Media – Remarketing campaigns, social advertising and engagement, geo-targeting, behavioral targeting, search and more
- Trade Show Digital Marketing and Engagement Strategies
- Persona Development, Customer Journey Mapping, and Digital User Experience – from full web redesigns to mobile in-hospital experiences
- Robust Content and Asset Design for consumer and professional audiences, from videos and podcasts to infographics and long-form diagnostic/educational materials
- Foundation and Fundraising Campaigns for non-profit healthcare organizations, including hospitals, health plans, and other 501c3 organizations
- Advocacy Campaigns – reaching lawmakers, think tanks, community advocates, consumers and others who drive grassroots and policy changes
- Continuing Medical Education (CME) campaigns – attracting new enrollees, registrations, and nurturing new relationships