Market Update 4.1.20: A Riches of Research

March 31, 2020

Earlier yesterday, Jake Coldren, our Director of Media Investment Strategy, began a Zoom call by welcoming us to March 47th, 2020. That feels about right. 

There’s simply a dirge of information to sift through as we continue to bob and weave our way through the pandemic. I can’t say that I read it all, but I sure know where the good sources are, and for today’s Client Briefing, I am going to include both PDF downloads and links to several very good studies, surveys and presentations.

CORONAVIRUS IMPACT ON THE US DIGITAL ADVERTISING MARKET (Research by Pathmatics)

Want to know how P&G has been responding to the market? How about other essential services? Pathmatics provided us with a good overview of these and other brands’ spending and investment trends. DOWNLOAD

CHANGES IN CONSUMER SENTIMENT STUDY (Research by Resonate)

Our very own Kristen Findley, VP of Media Operations and Performance, participated today on a panel presented by AdWeek and sponsored by our favorite data partner Resonate. It was an incredibly insightful program. Replay it in its entirety here. (We heard it was the fifth most attended AdWeek webinar ever, with over 1600 participants. For those of you concerned about webinar attendance, may this be a good example of how good content drives engagement!) DOWNLOAD PRESENTATION

VIEW (Just register, and you’ll have access to the archived webinar.)

BEYOND THE COVID-19: HOW THE PANDEMIC WILL SHAPE OUR FUTURE (Research by the Copenhagen Institute for Future Studies)

Like megatrends like I do? Ready to wonk-out on the future of life as a result of the pandemic? I find this stuff absolutely fascinating, and Scandinavian research is always so insightful. Plus, who doesn’t like great data visualizations? DOWNLOAD

CORONAVIRUS IMPACT ON MEDIA CONSUMPTION (Research by Centro (DSP))

I referenced some of this research in last Friday’s briefing. Here’s the entire report (none of these are very long). Covers the increases in streaming radio, TV, movies, mobile, desktop, etc.. These reports will be coming out all the time in the coming days, and I’ll do my best to curate the “best of.” DOWNLOAD

CONCLUSION

The world continues to swirl about us in ways we never imagined. Most of us are now at home en masse, and the adjustments are unnerving. Thank God for the nicer, warmer weather. The evening walks are therapeutic. 

I do want to say this about business: there are successes. In fact, there are many successes. Someday in the future we’ll have a client event (IN PERSON!) where we bring together clients who took bold moves during this time and had it pay off. Every day, I’m hearing stories of wins, both small and large, during a time where that doesn’t seem possible. The reason I write these briefings are largely to inspire you to act. To move forward. To take on calculated risks. The pricing environment is friendly. E-commerce is thriving. I’m just saying that doing the right things in our work lives can be very comforting when everything else seems to be spinning in a different orbit.

Our best,

Andrew 

CEO, CICERON