April 3, 2020
Today’s post is just plain old super simple. Please read this excellent survey by Resonate, our preferred consumer data partner. In it, they reveal the massive swings in consumer sentiment during the crisis. In addition — and this is important — we have access to the raw data file, so if you are interested in having us slice to data according to your consumer segment types, please reach out to Kristen Findley, VP of Media Operations and Performance.