For far too long, marketing and advertising were seldom expected to be tied directly to actual business outcomes. Digital changed everything. As digital natives, tying our work to a P & L comes naturally. We work closely with CEOs, CMOs, CFOs, and boards to understand the bigger picture and context of our work together. We then help align financial investments to creative, media, and people investments with zero intrepidation. In fact, because our work together is tethered by data, we have access to information about performance across the organization, not just marketing. We believe it is our responsibility to unlock understanding and clarity by sharing as much as we can learn with business leaders, no matter where they sit within our clients’ organizations.