Amber is one of the longest serving Cicerones, and her role has, like many of us, evolved over time as she mastered a variety of digital marketing channels. Amber leads all paid search and many remarketing campaigns as a member of the leadership team with the Digital Media Group.

Along with her analytical skills, there are many other qualities and assets Amber has that make her a valuable member to the Ciceron team. These include, but aren’t limited to, the absolutely stunning collection of late 90’s/early 00’s CDs she keeps in her desk.

Articles by Amber

How to Determine the Best Attribution Model for Your Business

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The Benefits of Paid Search– Digital Media’s Oldest Tactic

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What Google’s New Customer Match Means for You

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Remarketing: Not Just for Retail Brands

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How Does Data Affect the Customer Experience? [Infographic]

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SEO & Small Business: It’s Time to Put Your Company on the Map [Infographic]

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3 Pairs of KPIs to Help Improve Your Marketing Performance

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Campaign Planning – The 5 T’s to Total Success

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