Tina White launches as new CEO

February 3, 2022

Ciceron, the Minneapolis/St. Paul-based digital agency, announces Tina White is its new CEO. Former CEO and founder Andrew Eklund will expand his role to serve as founder/visionary within the company.

Tina White and Andrew Eklund

Ciceron, a nearly 90 percent women-led organization, enjoyed a tremendous year of growth in 2021. Last year, the agency added its digital leadership consultancy Atlas, moved to a larger, newly renovated space in St. Paul, Minn., and hired 10 new employees. This year, it is poised for additional hires, continued growth and the launch of an innovation lab to bring new concepts to life for clients.

“The world of advertising and branding is about to undergo a huge potential disruption. I need to be 100 percent in the forefront —one can’t both run an agency and determine what the future will bring simultaneously. That’s work for a true expert—and Tina White is just the person we wanted to move us ever forward,” says Andrew Eklund, founder and futurist, Ciceron. “It’s our job to bring the future home for clients, to lead them forward into a new world. And our team will now be better positioned to crush it all, thanks to Tina’s leadership.”

“Throughout my entire career, Ciceron was the gold standard. I’m honored to be in the room where it happens, to help guide Andrew’s passion and vision so he can bring back the tomorrows to build at Ciceron today,” says Tina White, CEO, Ciceron. “I’m excited about what I don’t yet know. I’ll work to integrate and build infrastructure and accountability to make this voyage successful. Together, we’ll bring what we learn in our travels back to clients and make it attainable for their businesses.”

One of the nation’s first purely digital agencies, Ciceron borrowed its mission and name from the cicerone, the old world’s trusted guides and sharers of insider knowledge. Founded in 1995, Ciceron has been named to AdWeek’s international list of the world’s 100 Fastest-Growing Agencies and to the Inc. 5000. Its approach to helping brands grow represents more than 25 years of evolution staying a step ahead of a fast-changing industry. Ciceron provides clients like Securian, UCare, Mall of America, Second Harvest Heartland, Warner Music and Interscope Records a partnership to seamlessly integrate data, media, and creative into a single strategy, building strong brand voices consumers will hear, in every new territory digital opens.