Email marketing, though it’s been around since the beginning of Internet-time, continues to deliver some of the most impressive results across the entire digital media spectrum. We add one caveat to that fact: the dreaded “batch and blast” or the evil word “eblast” will never create the results you are looking for. We take an empathetic view towards email, where we have an obligation to deliver only the most relevant information at the right time to that customer. In return, we receive a positive response.
Ciceron uses time-tested customer journey models to understand the wants and needs of consumers. We then architect these journeys into messaging and content plans aligned with either one-to-one or highly segmented targets. Technology becomes the great enabler of these plans, and Ciceron partners with only best-in-class email service providers and marketing automation providers, from Salesforce Marketing Cloud (formerly ExactTarget) and Eloqua to MailChimp, Bronto, and many others. Our email marketing professionals are some of the best in the business who consistently seek ways for email to deliver the very best it has to offer.
Let us help you move beyond the “batch and blast” mindset and into the powerful world of email marketing and behavior-based messaging.
of brands did not send any messages within the first 48 hours of subscribing
of brands did not send a single message over the whole 3 week period
of brands sent a welcome message; 15 of 27 did not make a good first impression
Ciceron conducted “The First Impressions Email Marketing Study,” an independent research project, to analyze the experience a new email subscriber has with a brand. We looked at 70 companies in varying industries and assessed the ﬁrst 21 days of their email program experience.