Email marketing, though it’s been around since the beginning of Internet-time, continues to deliver some of the most impressive results across the entire digital media spectrum. We add one caveat to that fact: the dreaded “batch and blast” or the evil word “eblast” will never create the results you are looking for. We take an empathetic view towards email, where we have an obligation to deliver only the most relevant information at the right time to that customer. In return, we receive a positive response.

Ciceron uses time-tested customer journey models to understand the wants and needs of consumers. We then architect these journeys into messaging and content plans aligned with either one-to-one or highly segmented targets. Technology becomes the great enabler of these plans, and Ciceron partners with only best-in-class email service providers and marketing automation providers, from Salesforce Marketing Cloud (formerly ExactTarget) and Eloqua to MailChimp, Bronto, and many others. Our email marketing professionals are some of the best in the business who consistently seek ways for email to deliver the very best it has to offer.

88%

of marketers believe email marketing provides the best performing ROI across all digital marketing channels.

Source Credit: ExactTarget

Ciceron Email Marketing & Automation Services

Let us help you move beyond the “batch and blast” mindset and into the powerful world of email marketing and behavior-based messaging.

  • Email Planning
  • Email Marketing & Automation Consulting
  • Email Program Audit
  • Audience Segmentation Analysis
  • Messaging Framework
  • Automation Architecture & Workflow
  • Campaign Development
  • Custom Template Design & HTML Development
  • Production & Execution
  • Database List Management
  • Reporting, Insights & Optimization
  • Platform Selection & Training
  • Best Practices & Business Integration

The First Impressions Email Marketing Study

41%

of brands did not send any messages within the first 48 hours of subscribing

27%

of brands did not send a single message over the whole 3 week period

39%

of brands sent a welcome message; 15 of 27 did not make a good first impression

You Only Get One Chance at a First Impression

Ciceron conducted “The First Impressions Email Marketing Study,” an independent research project, to analyze the experience a new email subscriber has with a brand. We looked at 70 companies in varying industries and assessed the first 21 days of their email program experience.

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Ciceron is a valued partner for Andersen. The team is continuously bringing new opportunities forward and presenting us with new ideas and out-of-the-box thinking to better engage with our customers. They are able to execute projects quickly and efficiently, while remaining very flexible and accommodating throughout.
Ali Jarosch
Digital and Technology Marketing Manager, Andersen Windows

Building brand advocacy that scales.
Strategy Experiences Marketing

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