Every action a user takes with your brand is just as important as that first click that got them to your site. With the exceptional targeting abilities of paid search marketing, reaching the right people in the right way should be the expectation of every Ciceron client. As seasoned veterans in the paid search marketing business — and let’s be real for moment…we were trusted paid search professionals even before Google AdWords — we target, retarget and engage the right people with whom our clients want to nurture long-term relationships, repeat business and loyal advocates. We recognize that paid search is not the only key to conversion but a very important moment in a person’s journey to becoming a customer.
Ciceron sees paid search as an opportunity to get exposure to new potential customers and grow them into lifelong advocates. Our clients hire us for our surgical approach to finding the right audiences to target at the right times in their journeys to becoming customers. They hire us because they know that their paid search budgets should be spent efficiently and effectively. We take the time to understand who your audience is, what questions they have, and then ensure that their experience with your brand matches their expectations.
The Ciceron team and my team get along great! They are a joy to work with and are always very supportive in meeting our business needs. They get very creative with testing, so that we manage below budget and get the most ROI for the channels we’re working in. They are excellent at extracting insights from channel and campaign performance that informs plans for future campaigns and always helping us improve upon what we have executed.