Social media is one of the fastest changing components in all of digital marketing. That makes it both exciting and uncontrollably dynamic, even for seasoned marketers. Social platforms come and go, and the most tried and true, like Facebook, are continuously tweaking their offerings and algorithms. At Ciceron, we embrace these challenges as our true differentiator.
Increasingly, social media is becoming a pay-to-play model for brands who wish to communicate directly with consumers. On the other hand, communities of consumers still harbor tremendous advocacy power — it is our job to research, communicate and instigate these communities to act on behalf of our clients. We balance these two dynamics by investing marketing budgets in channels that deliver while engaging high-power communities of consumers simultaneously. One cannot live and function with the other, and we have mastered this delicate balance.
At Ciceron, we help you execute your social media marketing strategy, and train your staff to do the same. We’re there every step of the way, from campaign ideation to insights and reporting.
I worked with Ciceron for 5 years on many different projects and I can honestly say they were/are a HUGE asset to the team. They took the time to understand our business, goals and needs. Because of their work in our influencer program (Ciceron developed this from scratch) and their community management consultation and actual day to day community management we created memorable campaigns that not only grew our social communities but our bottom line as well!