{"id":8,"date":"2022-10-09T16:23:16","date_gmt":"2022-10-09T21:23:16","guid":{"rendered":"https:\/\/www.ciceron.com\/?page_id=8"},"modified":"2024-01-29T11:25:39","modified_gmt":"2024-01-29T17:25:39","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/www.ciceron.com\/what-we-do\/","title":{"rendered":"What We Do"},"content":{"rendered":"\n<!-- BLOCK CONTENT -->\n            \n<section id=\"block_4106e330617a42501bc19e8d9662e335\" class=\"block block--alternate-header space-bee\" style=\"background-color:#f8c016\">\n<div class=\"container\">\n<h1 class=\"h2-alt\" style=\"color:#1b4c57\">We create meaningful and measurable outcomes<span class=\"punct\" style=\"color:#ffffff\">.<\/span><\/h1>\n\n<\/div>\n<img decoding=\"async\" class=\"botRightImg\" src=\"https:\/\/www.ciceron.com\/wp-content\/uploads\/2022\/11\/bee-astronaut-wwd.png\" alt=\"\" \/>  \n\n                <div class=\"bottom-borders\" style=\"direction:ltr\">\n            <div class=\"bottom-borders--top\" style=\"background:#1b4c57\"><\/div>\n            <div class=\"bottom-borders--bottom\" style=\"background:#b90e91\"><\/div>\n        <\/div>\n    <\/section>            \n\n\n<!-- BLOCK CONTENT -->\n<section id=\"block_4506884f158a46e37b4196af5c1fe80b\" \ndata-color=\"dark\" \ndata-bg-type=\"double\"\nclass=\"block block--full_width_content  \" \nstyle='background-color:#ffffff;'>\n    <div class=\"container\">\n    <div class=\"item__inner narrow\" >\n                                    <h2 data-font=\"montserrat\" style=\"color:#1b4c57;\">Digital Media is an Investment Strategy Rooted in Performance<\/h2>\n            \n                            <div class=\"item__content\">\n                    <p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1861 alignright\" src=\"https:\/\/www.ciceron.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-1.10.34\u202fPM-300x281.png\" alt=\"\" width=\"384\" height=\"360\" srcset=\"https:\/\/www.ciceron.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-1.10.34\u202fPM-300x281.png 300w, https:\/\/www.ciceron.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-1.10.34\u202fPM-1024x960.png 1024w, https:\/\/www.ciceron.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-1.10.34\u202fPM-768x720.png 768w, https:\/\/www.ciceron.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-1.10.34\u202fPM.png 1150w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/>Creative is wonderful. Data is delightful. But neither create any meaningful outcome on their own. We bring both to life through the dynamic world of digital media. We infuse the sophistication, the tools and technologies, and the curiosity to our work that&#8217;s measured in real, financial performance of a brand. How do we fund this incredible work? By reducing media waste and shifting resources to the hardest work of knowing where to be, when, and, most important, <em>why<\/em> people do what they do.<\/p>\n                <\/div>\n            \n            \n    <\/div>\n<\/section>\n\n<script type=\"text\/javascript\" data-debug=\"true\">console.log(\"$sectionHex: \",\"#1b4c57\");<\/script>\n<!-- BLOCK CONTENT -->\n<section id=\"block_603bef17c0b7af6360ff3dd9e540d09d\" \nclass=\"block block--columns  \"\nstyle=\"background-color:#1b4c57\"\ndata-color=\"light\" >\n    <div class=\"container\">\n                                    <h2 class=\"title\" style=\"color:#f8c016;font-family:abril-display;text-align:center\">\n                We bring purpose to every digital moment.             <\/h2>\n            \n                                <div class=\"column-wrapper\">\n                                    <div class=\"column\" data-center-mobile=\"center\">\n                                                    <h3>Digital Strategy <\/h3>\n                                        <p>Customer journeys and segmentation, sophisticated Audience Design\u2122 approaches, creative consulting for performance, content strategy, technology adoption, and integrated metrics.<\/p>\n                    <\/div>\n                                    <div class=\"column\" data-center-mobile=\"center\">\n                                                    <h3>Media Activations <\/h3>\n                                        <p>Multi-channel media mix modeling, dynamic budget optimization, test and learn strategies, conversion optimization, and market intelligence.<\/p>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n        \n    <\/div>\n<\/section>\n\n<script type=\"text\/javascript\" data-debug=\"true\">console.log(\"$sectionHex: \",\"#ffffff\");<\/script>\n<!-- BLOCK CONTENT -->\n<section id=\"block_97c603ff634d2ef58745290f87aca837\" \nclass=\"block block--columns  \"\nstyle=\"background-color:#ffffff\"\ndata-color=\"dark\" >\n    <div class=\"container\">\n                                <div class=\"column-wrapper\">\n                                    <div class=\"column\" data-center-mobile=\"center\">\n                                                    <h3>Be Curious <\/h3>\n                                        <p>We listen, learn and question. We look beyond the brief. We tap into our people and our partners in search of the truth.<\/p>\n                    <\/div>\n                                    <div class=\"column\" data-center-mobile=\"center\">\n                                                    <h3>Be Meaningful <\/h3>\n                                        <p>We combine our expertise to create meaningful and interesting solutions. From media strategy to messaging, we make you stand out at every level.<\/p>\n                    <\/div>\n                                    <div class=\"column\" data-center-mobile=\"center\">\n                                                    <h3>Be Excellent <\/h3>\n                                        <p>We execute flawlessly and with precision. We never go static and are always optimizing for the best possible results.<\/p>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<!-- BLOCK CONTENT -->\n<div id=\"block_99c4234f1eb2ba168f944ed3b34a3653\" \nclass=\"container block block--spacer block--spacer--thin \"  >\n<\/div>\n\n\n<!-- BLOCK CONTENT -->\n<section id=\"block_1c56b9bf04ec76709f4ef65b0e713c01\" class=\"block block--sxs  \" style=\"background-color:#ffffff;\">\n    <div class=\"container\">\n            <div class=\"sxs-grid\">\n            \n            <div class=\"sxs-item sxs-item--text\" data-text-color=\"dark\">\n    <div class=\"item__inner\">\n                    <h2 class=\"text-title\">Where ideas +<br>innovation grow.<br>Welcome to The Nest. <\/h2>\n        \n                    <div class=\"item__content\">\n                <p>Budgets and timelines are important. But they can also distract from your brand\u2019s purpose. That\u2019s why we invented The Nest. A place where clients and agency members from all departments can come together to ideate, strategize outside the day-to-day and hatch what\u2019s next for your brand in the endless possibilities of digital.<\/p>\n            <\/div>\n        \n            <\/div>\n<\/div><div class=\"sxs-item sxs-item--image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ciceron.com\/wp-content\/uploads\/2022\/12\/the-nest.jpg\" alt=\"\" \/>\n    <\/div>        <\/div>\n        <\/div>\n<\/section>\n\n<script type=\"text\/javascript\" data-debug=\"true\">console.log(\"$sectionHex: \",\"#efefef\");<\/script>\n<!-- BLOCK CONTENT -->\n<section id=\"block_8ec33fe35e56365b47def80903377095\" \nclass=\"block block--columns  \"\nstyle=\"background-color:#efefef\"\ndata-color=\"dark\" >\n    <div class=\"container\">\n                                    <h2 class=\"title\" style=\"color:#1b4c57;font-family:abril-display;text-align:left\">\n                    A whole lot of experience<span class=\"punct\" style=\"color:#f8c016\">.<\/span>\n                <\/h2>\n            \n                                <div class=\"column-wrapper\">\n                                    <div class=\"column\" data-center-mobile=\"left-align\">\n                                            <h4>B2B<\/h4>\n<p>3M<br \/>\nBe The Match Biotherapies<br \/>\nForest Stewardship Council<br \/>\nGeorgia-Pacific<br \/>\nTennant<\/p>\n<h4>EDUCATION<\/h4>\n<p>Capella<br \/>\nCollegis<br \/>\nMacPhail Center for Music<br \/>\nMerit School of Music<br \/>\nRasmussen<br \/>\nUniversity of Minnesota<\/p>\n<h4>ENTERTAINMENT<\/h4>\n<p>Activision Blizzard<br \/>\nBBR<br \/>\nInterscope<br \/>\nMacPhail Center for Music<br \/>\nMaverick<br \/>\nMerit School of Music<br \/>\nMinnesota Public Radio<br \/>\nNCSoft<br \/>\nNonesuch Records<br \/>\nRhino Records<br \/>\nWarner Music<\/p>\n                    <\/div>\n                                    <div class=\"column\" data-center-mobile=\"left-align\">\n                                            <h4>FINANCIAL<\/h4>\n<p>Forest Carbon Works<br \/>\nCCCU<br \/>\nColdwell Banker<br \/>\nDeluxe<br \/>\nSecurian Financial<br \/>\nUS Bank<\/p>\n<h4>HEALTHCARE<\/h4>\n<p>Be The Match<br \/>\nChildren&#8217;s Minnesota<br \/>\nMOBE<br \/>\nNorth Memorial<br \/>\nNuvaira<br \/>\nOpiant<br \/>\nOssur<br \/>\nResound<br \/>\nUCare<br \/>\nWellSense<br \/>\nWellmune<\/p>\n<h4>RETAIL<\/h4>\n<p>Blu Dot<br \/>\nDiglo<br \/>\nMall of America<br \/>\nOpal Cool<\/p>\n                    <\/div>\n                                    <div class=\"column\" data-center-mobile=\"left-align\">\n                                            <h4>NOT FOR PROFIT<\/h4>\n<p>Habitat for Humanity<br \/>\nMN Historical Society<br \/>\nSecond Harvest Heartland<\/p>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n        \n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1335,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.3 (Yoast SEO v19.12) - 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