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Internet Advertising Best Bet During Downturn

For the past year, friends of mine have asked, "How's business? Is the downturn hitting you hard?" My standard response has been and will continue to be that when times are tough economically, times are good for online. And today, the IDC bolsters this theory with its report that online advertising grew by 24% in the first quarter this year over the same quarter in 2007.

Why? This quote wraps it up: "Weide said that, during economic downturns, chief financial officers "decide that money needs to be saved" and usually cut the marketing department first "So the pressure is on for the marketing guys to provide the same marketing effectiveness with less money," said the analyst. "And when they look around which medium is more effective than others, they look at the Internet."

I just love that.

Online marketing and advertising is the Toyota Prius of marketing. When gas prices are sitting at $4/gallon, no one wants to drive an SUV... and no one wants to blow their limited cash on unmeasurable, unaccountable media either.

Continue reading Internet Advertising Best Bet During Downturn
Posted by Andrew at June 11, 2008

"Creative People The Most Insecure."

This is a fascinating AdAge interview with DDB Chairman Emeritus Keith Reinhard where he skewers creative professionals for being "too conservative" and "insecure," indicating this is why they are perhaps the "slowest" to lead new media efforts.

View the video here.

Continue reading "Creative People The Most Insecure."
Posted by Andrew at June 05, 2008

Just Launched...Ciceron.tv!

Head on over to Ciceron.tv to view episode 1 of Mass Exodus: The People's Move Toward New Media. This is an ambitious project for us -- to create a new episode every few weeks based upon feedback from other consumers. In this first episode, we head to the skyways to talk to people about their changing media habits, then get a peek into the reinvention of Paul Douglas.

Enjoy and bring on the ideas for episode 2!

Continue reading Just Launched...Ciceron.tv!
Posted by Andrew at May 21, 2008

Ciceron is an internet marketing and consulting agency located in Minneapolis, Minnesota. We offer full service solutions from professional search engine optimization and email marketing programs to in-depth metrics and performance tracking.