Ciceron delivers what leading companies want: measurable and accountable marketing, increased market share, and deep customer intelligence. Now.
Read more | Capabilities PDF | Contact UsNews & Commentary on Web Marketing
New Website Launched for SmartMusic.com
I want to congratulate Mary Schneider, Julie Heller and the rest of the MakeMusic marketing and web development team on the launch of the new SmartMusic.com.
It's been a long time coming and lots of hard work over the last few months, but I had an incredibly enjoyable time creating a new look and feel, and a whole new shopping experience for SmartMusic.com And a shout out to Roy Neal of Straight Line Theory for consulting with me and facilitating our usability testing sessions. Nicely done all around!
Continue reading New Website Launched for SmartMusic.com
Posted by Kraig at February 27, 2009
A design is a design is a design. Or is it?
It's all well and good to redesign your look, whether that's your logo or website or advertisement or packaging. But make sure you don't completely confuse and piss off your loyal customers in the process.
Case in point: Tropicana. When I first saw their new cartons of OJ on the grocery store shelf, I thought, "Oh, boy, that's bad. That's just confusing." Looks like a generic or bargain brand. And then of course I proceeded to take home grapefruit juice instead of the OJ that I wanted. I like grapefruit just fine, but I found out that I need to be prepared for it -- that first swig was quite pucker-inducing! I couldn't tell the difference between one new carton and the other. Lousy designs!
And I'm not the only one. Went online and found anti new-Tropicana groups on Facebook. And all kinds of posts on Twitter.
Well, time and good luck for me, Tropicana is now switching back. There's even an article in the NY Times today.
So, good for Tropicana. They heard the social media roar. So I say, yes, innovate, move forward, but listen to your customers.
Continue reading A design is a design is a design. Or is it?
Posted by Kraig at February 23, 2009
2008 In Review...Looking Forward
2008 was really an incredible year on so many fronts. On the one hand, Ciceron had one its best years ever in terms of winning new clients. We are pleased to be working with AgStar, MLT Vacations, the Monterey County CVB, and Employers Insurance. Veteran clients Andersen Windows, MeetMinneapolis, the Inventure Group, and a whole host of others either struck up new exciting projects or continued important retainer work with us.
Which brings me to my "on the other hand." The economy is affecting all sectors of the market in ways that are unprecedented. The projects and work we've been retained to do is centralized around helping all of these organizations do more with less, be more effective, and more accountable across all of marketing. In addition, they're incredibly hungry as one can imagine for any market or customer intelligence which can help them make more fact-based decisions. We take these challenges very seriously and soberly moving forward, and yet, this has been our promise since that summer day in 1995 when I opened shop.
For Ciceron, 2008 was a year where our long held mission of "measurable results" came to the forefront due to the economy and as such as been put to the test. 2009 is a proving-ground year for all of us in interactive marketing. Carpe diem!
Finally, I am thrilled that we have been fortunate that the Dream Team has come together at Ciceron. Over the year, the addition of Dawn Hepper, Senior Marketing Consultant and Phil Numrich, VP - Business Development rounded out the already kick-butt team that includes Julie Verhulst and Amber VanHeuveln. Kraig, Rob and I are deeply gracious for all their hard work, talents, and good cheer. We already have several new hires planned, so if you're looking to make a change, let us know!
Our best wishes to you all in 2009!
Andrew
Continue reading 2008 In Review...Looking Forward
Posted by Andrew at January 18, 2009
Web Results eNewsletter
Sign up today!