Audience Design Spikes Lead Volume for Forest Carbon Works.

Just as AI burst onto the scene in 2023, Ciceron leaped into the opportunity to bring more sophisticated targeting and audience insights to our clients. For FCW, we quickly identified a huge challenge: some of the most important information about customers are not captured anywhere in data – conversations between the sales team and prospects. We developed a methodology — which is now the basis of Ciceron’s Audience Design™ method — to capture these conversations and applied AI prompts to decipher deeper meaning and intelligence about FCW’s prospects. With this new information, Ciceron remodeled audience segmentation and launched to a new set of media channels. This resulted in an immediate and sustained new level of lead volume and sales close ratios. Stunning, to say the least!